Article: 1999 Annual Directory of PR Services Put Stock in Your Image.

You're clamoring for the attention of 1,500 trade show attendees. Your internal newsletter is getting circular filed before it gets read. Reporters on deadline are calling for head shots of your CEO. The board wants an annual report with an emotional edge. You need to put a human face on your corporate web site. You need photography.

If all you need is a generic shot - say, of a happy family, a computer keyboard, or an executive on the phone, stock is your best bet. Most stock photo houses store their archives on the web, making it easy for PR shoppers to locate the images they need using keyword searches. If you tend to use photos in the same genre repeatedly ...

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