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Article: Ford Focus Goes Loco Over Ricky Martin With Sponsorship Of 'Livin' La Vida Loca Fall Tour '99'.
- Article from:
- PR Newswire
- Article date:
- September 8, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DETROIT, Sept. 8 /PRNewswire/ -- Ford (NYSE: F) has just caught Ricky Martin fever, announcing today that it will co-sponsor the upcoming "Livin' La Vida Loca Fall Tour '99" of the Puerto Rican-born superstar. The agreement includes an option for Martin's image to be featured in up to three live commercials for the all-new Ford Focus small car, which will be introduced in the U.S. this fall.
"Ricky Martin is unquestionably the number one singer worldwide today and we are proud to have a chance to connect our performance-oriented Ford Focus with one of the premier performers in the entertainment world," said Jim O'Connor, President of the Ford Division of Ford ...