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Article: British retailer going native, adapting to California fashion.(Holland & Holland)
- Article from:
- Los Angeles Business Journal
- Article date:
- August 23, 1999
- Author:
CopyrightCOPYRIGHT 1999 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There actually is a place in Los Angeles where a thorn-proof tweed jacket can be had for $750 - as well as a $60,000 hand-engraved hunting rifle.
That place is the venerable British retailer Holland & Holland, which has been trying to sell such Old World goods out of its shop on Rodeo Drive in Beverly Hills.
The problem is that local shoppers haven't exactly been flocking. So the buttoned-down Holland & Holland, which was founded in London in 1835, is getting hip, sort of.
This week, it will undertake a month-long refurbishing, shedding the traditional clubby decor of subdued lighting and dark woods in favor of brighter woods and lighting. ...