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Article: Information Resources Reduces Guesswork in New Product Planning and Evaluation.
- Article from:
- Business Wire
- Article date:
- September 17, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHICAGO--(BUSINESS WIRE)--Sept. 17, 1999--
As any consumer packaged goods (CPG) manufacturer can attest, new product introductions are critical to profitable growth, but often carry a high risk of failure. To reduce some of the uncertainties, Information Resources, Inc. (NASDAQ:IRIC) has developed IntroCast Pre-Launch, the first interactive computer tool designed to help marketers set realistic goals for a new product launch.
IntroCast Pre-Launch can break down a total sales goal into trial and repeat components, and an annual objective into monthly targets. With such clearly defined goals, new product managers can better evaluate marketing plan options ...