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Article: ADVO And Denver Post Agree to Joint Advertising Distribution Program.
- Article from:
- Business Wire
- Article date:
- September 20, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WINDSOR, Conn.--(BUSINESS WIRE)--Sept. 20, 1999--
ADVO, Inc. (NYSE: AD), the nation's largest targeted direct mail marketing company, today announced it will join with The Denver Post, Colorado's largest newspaper, to offer clients a new, integrated print advertising distribution product.
The new initiative is designed to offer clients a combination of targeted direct mail and newspaper advertising distribution. The Denver program is scheduled to begin in January 2000. The program marks the first of several newspaper partnerships ADVO plans to establish in major markets going forward. The company recently established a new, stand-alone Strategic Business ...