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Article: McDonald's Says New Cooking System Will Deliver Faster, Better Food.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- September 15, 1999
- Author:
CopyrightCOPYRIGHT 1999 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Knight Ridder/Tribune Business News
Sep. 15 -- At a McDonald's in Hyde Park, general manager Vijay Selhi inspects $40,000 worth of new computerized cooking equipment -- equipment McDonald's hopes will change perceptions that its food is something relished only by omnivorous 12-year-olds.
Gone from the restaurant are the bins where once Quarter Pounders languished under heat lamps. Instead there are video screens that track orders and high-tech toasters that can brown a sesame-seed bun in 12 seconds, 43 seconds faster than a conventional toaster.
While customers at the drive-through window can verify an order on a new video screen, most changes, ...