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Article: Red Lion Hotels & Inns `Roars Back' With a New Look and an Aggressive New Marketing Campaign.
- Article from:
- Business Wire
- Article date:
- September 20, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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VANCOUVER, Wash.--(BUSINESS WIRE)--Sept. 20, 1999--
One of the Northwest's best-known names in hospitality is back, with a new look and a fresh way to communicate its message of care, comfort and value.
The 29 properties of Red Lion Hotels & Inns this week are unveiling their new corporate identity, coinciding with the release of new promotional materials and the launch of a new advertising campaign, all built around the image of the company's noble namesake.
For the creative team at R/H/A/S, Red Lion's new advertising agency, the lion was a logical image on which to base its efforts.
"The stature of the lion communicates royalty, ...