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Article: British Airways and Travelocity.com Announce Strategic Partnership.

Article from:
PR Newswire
Article date:
September 20, 1999
Copyright

Agreement Underscores Carrier's Strategy to Leverage Online Resources,

Adding Customer Value and Marketing Opportunities

NEW YORK and FORT WORTH, Texas, Sept. 20 /PRNewswire/ -- British Airways (NYSE: BAB) and Travelocity.com, the online travel expert, today announced a strategic marketing and sales agreement that includes access to British Airways' flights and services throughout Travelocity.com. This agreement is the industry's first of its magnitude between an online travel agency and an airline.

"British Airways is taking an important step with this agreement in realizing our long-term strategy to heighten e-commerce opportunities via ...

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