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Article: Karsch to Manage TCM's Global Brand.
- Article from:
- Multichannel News
- Article date:
- September 6, 1999
- Author:
CopyrightCOPYRIGHT 1999 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Tom Karsch, the newly promoted executive vice president and general manager of Turner Classic Movies, said last week that he will in effect be that network's global brand manager, "overseeing global consistency in TCM's look and feel."
That will be a bigger job than it seems now that TCM is the subject of a new international-distribution thrust.
Turner Broadcasting System International Inc. president Phil Kent announced TCM's Sept. 1 launch in Spain, with TCM UK, TCM for French-speaking countries and feeds to Scandinavia, the Netherlands, Africa and the Middle East all due on Oct. 15.
Those launches represent a departure, Karsch said, since ...