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Article: Major Survey Finds Custom Publishing Industry Topping $1 Billion In Revenues Robust Growth Trend Expected To Continue.
- Article from:
- PR Newswire
- Article date:
- September 23, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Plus: First Comprehensive Guide On Custom Publishing Now Available
NEW YORK, Sept. 23 /PRNewswire/ -- Barely a blip on the media world's radar screen a few years ago, a new survey on custom publishing shows $1 billion in client revenues, and nearly $700 million from third-party advertisers.
The survey, conducted by Wilkofsky Gruen Associates, indicates that more than half of custom publishers have entered the industry since 1990 and nearly a quarter have been in it only since 1995 suggesting a rapid growth industry. The wide-ranging survey was commissioned by the Custom Publishing Council (CPC), a committee of the Magazine Publishers of America (MPA).
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