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Article: No place like home.(Dell Computer Corp to go into home PC market)(Brief Article)
- Article from:
- U.S. News & World Report
- Article date:
- September 27, 1999
- Author:
CopyrightCOPYRIGHT 1999 All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It sounds like a strategy for a company with a death wish: Pick an industry where almost no one is making real money, where the product itself may have an iffy future, and where you don't have a particularly well-established brand name. Then charge in with guns blazing.
That pretty much describes what Dell Computer is doing. Michael Dell, 34, the baby-faced whiz kid who started his company in a college dorm room, is launching a major assault on the consumer PC market. That world already is being rocked by the advent of machines selling for as little as $299 without monitors, not to mention the free ones being dangled in front of consumers (with a few strings ...