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Article: VIRGIN ATLANTIC FLIES TO THE WINDY CITY: BRITISH-BASED AIRLINE SEES CHICAGO AS CRITICAL BUSINESS-TRAVEL MARKET.
- Article from:
- Advertising Age
- Article date:
- September 20, 1999
- Author:
CopyrightCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Still flying high from its campaign starring a would-be sex symbol who blows a lot of hot air, Virgin Atlantic Airways tries to make a similar splash this fall in the Windy City.
The airline, which used film icon Austin Powers in a buzz-building effort this summer, launches an estimated $2 million campaign this week in Chicago, more than a month before it begins service between Sears Tower and the Tower.
The Chicago-London route is Virgin's first to Heathrow Airport from a U.S. city not on the East or West coasts, giving the airline a critical market for business travel and the chance to bring its hip image to the Midwest.
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