Article: 21ST CENTURY CHAT ROOM.(panel discussion on advertising in the future)(Panel Discussion)

Naturally curious leaders in the industry wonder where the consumer market is heading and where their fortunes lie. With critical issues like the effect of new media, agency growth areas and emerging cultural trends having direct impact on their business, these leaders responded to an informal e-mail survey. Here are excerpts from their responses:

Growth of new media

Advertising Age: What impact will the growth of new media have on an agency's ability to build brands and effectively communicate brand messages to a mass audience?

Keith Reinhard, chairman-CEO, DDB Worldwide:

A huge impact. I'm with those who say the Internet will do ...

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