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Article: 21ST CENTURY CHAT ROOM.(panel discussion on advertising in the future)(Panel Discussion)
- Article from:
- Advertising Age
- Article date:
- September 20, 1999
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Copyright informationCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Naturally curious leaders in the industry wonder where the consumer market is heading and where their fortunes lie. With critical issues like the effect of new media, agency growth areas and emerging cultural trends having direct impact on their business, these leaders responded to an informal e-mail survey. Here are excerpts from their responses:
Growth of new media
Advertising Age: What impact will the growth of new media have on an agency's ability to build brands and effectively communicate brand messages to a mass audience?
Keith Reinhard, chairman-CEO, DDB Worldwide:
A huge impact. I'm with those who say the Internet will do ...
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Article: MEASURING THE EFFECTIVENESS OF MARKETING COMMUNICATIONS WITH INDEX 3K
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January 1, 2007 ;
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......effectiveness of the company's marketing communications is very important in public relations...measuring the effectiveness of marketing communications in general. The second section...research are discussed. Key words: marketing communications, effectiveness, quality of ...
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