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Article: LEXUS LEADS, BUT LUXURY SEGMENT IS STILL A WAR.
- Article from:
- Automotive News
- Article date:
- September 27, 1999
- Author:
CopyrightCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES - It has taken 10 years for Lexus to become a luxury brand icon. In that time, Lexus has moved ahead of its long-established European rivals, and may become the first import luxury make ever to outsell Cadillac and Lincoln for a full year.
For the first eight months of 1999, Lexus led the luxury pack. It was 3,000 sales ahead of Mercedes-Benz, nearly 6,000 ahead of Cadillac and about 11,000 ahead of Lincoln.
Lexus has grown despite some difficulties in the mid 1990s, when a strong yen and a wave of resurgent German products made Lexus vehicles less appealing.
But in the past two years, Lexus has thrived with the GS 300 and 400 ...
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Article: Lexus Reaches its One-Millionth Milestone; Vehicle Donated ...
PR Newswire;
December 2, 1999 ;
700+ words
... ... s lobby for six months, the One-Millionth Lexus, a Millennium Silver RX 300, will be sold at ... worldwide. "This has been a year for celebration at Lexus," said Bryan Bergsteinsson, Lexus group vice president and general manager. "Milestones ...
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