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Article: Hello, Dalai! Tibetan Buddhist leader visits Indiana this month.(Dalai Lama)
- Article from:
- Indiana Business Magazine
- Article date:
- August 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Curtis Magazine Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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He's about as unassuming as a world religious leader could possibly be. He espouses and practices a life of simplicity and peacemaking.
So why is the Dalai Lama - leader of Tibetan Buddhism and a Nobel Peace Prize recipient - selling tickets through Ticketmaster? And why does His Holiness need the services of an Indianapolis advertising agency?
Ironically, the Dalai Lama's simple nature is part of the reason his upcoming visit to Indiana requires the marketing savvy of Montgomery Zukerman Davis Inc. The Dalai Lama has no deep pockets nor legions of Indiana apostles to help spread the word. Thus, his Indiana visit August 16-28 is more of a ...