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Article: TO HOOK OR NOT TO HOOK: NOW THERE'S A CHOICE; CHF INDUSTRIES INTRODUCES THE HOOKLESS SHOWER CURTAIN.(Statistical Data Included)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- September 13, 1999
- Author:
CopyrightCOPYRIGHT 1999 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ATLANTA-It's never too late to build a better mousetrap -- or shower curtain.
A new hookless shower curtain, licensed by CHF Industries, represents the first new technology in the shower curtain industry in a very long time, said Joan Karron, executive vice president at CHF. Developed and patented by Hookless Systems of New York City, the curtain was launched at Bed, Bath & Beyond in July, and will appear soon at other major retailers.
"This industry is about solving issues that the consumer has," said Karron. "It's one thing to offer a pretty shower curtain, but the way to really grow market share is to offer consumers a solution." The company's ...