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Article: Pizza Hut(R) Blasts Off Into the New Millennium With Unprecedented Space Rocket Sponsorship; First Company in History to Place a New Logo on the World's Largest Proton Rocket; Sponsorship Symbolizes the Dramatic Turnaround, Re-Imaging Campaign And $500-Million Investment to Contemporize and Upgrade Pizza Hut Restaurants.
- Article from:
- PR Newswire
- Article date:
- September 30, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Sept. 30 /PRNewswire/ -- Pizza Hut, Inc. is the first company on the planet to place a new logo on the world's largest proton rocket that will launch the permanent living capsule of the International Space Station, a 16-country initiative.
(Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/19990930/DATH011 )
The new Pizza Hut logo will be 30 feet tall and located on the fuselage of the 200 foot rocket, placed squarely in the view of the world's media cameras when the rocket is launched from Kazakhstan in mid-November. Five-hundred- million viewers around the globe are expected to tune in for the event.
"We wanted a mythic symbol ...