|
|
Article: HGTV ACCUSED OF `FRAUDULENT' AD CONDUCT IN FILING: SCHONFELD AFFIDAVIT CHARGES NATIONAL BUYS WERE `COVERED' BY LOCAL SPOTS.
- Article from:
- Advertising Age
- Article date:
- September 27, 1999
- Author:
CopyrightCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
A well-known TV executive has accused Home & Garden Television of ``fraudulent conduct'' in dealings with advertisers.
In an affidavit filed Sept. 24 in New York state Supreme Court, Reese Schonfeld charges HGTV deliberately scheduled national commercials in time slots where those ads would be pre-empted in many homes by local spots.
Mr. Schonfeld, the founding president and former CEO of HGTV sibling Television Food Network, is now president of Pacesetter Communications. Pacesetter is a co-owner along with Scripps Howard, Tribune Co., MediaOne Group and others of the Television Food Network. Mr. Schonfeld, also the founding president and former ceo of ...