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Article: Selling make-up Cosmetic surgery.(cosmetic store Sephore in New York, New York)(Brief Article)
- Article from:
- The Economist (US)
- Article date:
- October 2, 1999
CopyrightCOPYRIGHT 1999 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK
IN THE country where "category killers" were invented, cosmetics are coming of age. On October 14th a huge shop specialising in colour cosmetics, skin creams and scents will open in New York, one of the few places where department stores still rule. Like some bumptious debutante, Sephora is plonking itself down in Rockefeller Centre right across the street from Saks Fifth Avenue, the city's raddled grande dame.
Sephora, owned by LVMH, a French luxury-goods group, aims to modernise the retailing of cosmetics. Since LVMH bought the business in 1997 from Boots, a British chain of pharmacies, it has quadrupled the number of shops to around 220. ...