NEW YORK-These days, the time is everywhere. Everything from computers to VCRs feature digital clocks. As a result, clock manufacturers, in designing their own products, are focusing more on making clocks an intricate part of home design and decor.
General Time's brand, Westclox, recently segmented its decorative clocks into two divisions: Time Trends, which addresses popular fashion movements, and Time Traditions, a line of products of classic styles.
Meanwhile, Bulova is intensifying its media campaign in home magazines and Architectural Digest. It has also targeted interior designers through direct mailings and advertising in interior design magazines.
"What ...