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Article: SACRED SPACE WORKS FOR BOMBAY STORES.(Statistical Data Included)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- September 27, 1999
- Author:
CopyrightCOPYRIGHT 1999 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Bombay Co. deserves four gold stars for looking especially good these days. Executing and refining strategies forged by president Carmie Mehrlander and her team, the quintessential decorative home retailer recently installed its fall statement, an Asian fusion idea called Sacred Space. While the theme will soon be ubiquitous at retail, the 420-unit chain has timed its appearance right for its middle-to upper-middle-market customer. On floors and in catalog pieces, the interpretation works beautifully, reinforcing Bombay's fashion posture. What makes the autumn story outstanding?
Persuasive messages: Catalog copy, window banners and signage speak effectively ...