Article: SACRED SPACE WORKS FOR BOMBAY STORES.(Statistical Data Included)

The Bombay Co. deserves four gold stars for looking especially good these days. Executing and refining strategies forged by president Carmie Mehrlander and her team, the quintessential decorative home retailer recently installed its fall statement, an Asian fusion idea called Sacred Space. While the theme will soon be ubiquitous at retail, the 420-unit chain has timed its appearance right for its middle-to upper-middle-market customer. On floors and in catalog pieces, the interpretation works beautifully, reinforcing Bombay's fashion posture. What makes the autumn story outstanding?

Persuasive messages: Catalog copy, window banners and signage speak effectively ...

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