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Article: BCBG: PUMPING UP IN PARIS.
- Article from:
- WWD
- Article date:
- September 28, 1999
- Author:
CopyrightCOPYRIGHT 1999 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PARIS -- Max Azria, owner of BCBG, is not one for modesty. So it's no surprise that he chose a huge 12,400-square-foot multilevel space here for his first European flagship.
The BCBG store, which opened Sept. 11 and is located right off the Place de la Madeleine, is hosting an inaugural party tonight catered by French chef Alain Ducasse. It will be another milestone for the Los Angeles-based company, which is projecting a total volume of $300 million this year.
The flagship also is one more step in what will be a measured European expansion for the American label. Last May the firm opened a small shop in Rue du Faubourg St. Honore, and in a few weeks, ...