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Article: Midway Games Signs Shaquille O'Neal for NBA Showtime: NBA on NBC.
- Article from:
- Business Wire
- Article date:
- October 6, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHICAGO--(BUSINESS WIRE)--Oct. 6, 1999--
Los Angeles Lakers Star Signs Three-Year Deal as
Game Spokesperson and Creative Advisor
With the NBA Showtime: NBA on NBC game approaching tip-off, Midway Games Inc., one of the industry's leading video game publishers and developers, today announced it has entered into a three-year agreement with Los Angeles Lakers star Shaquille O'Neal to act as the spokesperson for the game and collaborate with Midway on future games and marketing activities.
The creators of Midway's smash hit NFL Blitz are bringing the same over-the-top arcade style game play to the NBA hardwood in NBA Showtime: NBA on NBC. ...