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Article: Marketing Gurus of the `90s.
- Article from:
- Units
- Article date:
- May 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 National Apartment Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Marketing important to every community, no matter what the size, to provide some type of vehicle to promote wheat each community offers and the image the company wants to project.
Marketing vehicles vary from Internet Web sites, brand marketing, to producing a CD about apartment living. Each of these companies selected their particular methods (some of which may be considered unconventional) as an innovative way to get the word out about the company and the properties each owns or manages. The key is variety--try something new, but don't throw out the tried and true newspaper and apartment publication advertising for those who aren't familiar with or don't have ...
Related newspaper, magazine, and journal articles:
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Article: John A. Williams Sends Letter to Post Properties ...
PR Newswire;
May 6, 2003 ;
700+ words
... ... the Annual Meeting, and director of Post Properties, Inc. today sent the following letter ... of watching the incumbent Board of Post Properties repeatedly act in ways clearly adverse ... indeed the only way, to protect Post Properties' shareholders was to lead an effort ...
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