Article: Digital Darwinism.(Review)

THIS BOOK MIGHT ALSO HAVE BEEN TITLED How to Start an Internet Business Without Dying in the Process. Evan I. Schwartz, a contributor to The New York Times and Wired, provides a practical guide to survival on the World Wide Web. His advice and tips are as valid for large corporations as for small entrepreneurs launching a business in a field unheard of 10 years ago: The digital market.

Schwartz borrows heavily from the work of British naturalist Charles Darwin, father of the theory of evolution, to explain the amazing development of the Web as a means of commerce. In anecdote after anecdote, he relates the ups and downs of a number of businesses that have ...

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