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Article: B.I.G. Builds on TV Plans with FOX Sports Net Deal; `Gotcha.tv' Extreme Sports Programming Targets 68 Million Households.
- Article from:
- Business Wire
- Article date:
- October 11, 1999
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IRVINE, Calif.--(BUSINESS WIRE)--Oct. 11, 1999--
Broadband Interactive Group (B.I.G.) has strengthened its TV offering, announcing an expanded deal with FOX Sports Net (NYSE:FOX).
From January 1, "Gotcha.tv" will run on FOX Sports Net (FSN) for an hour a day, Monday-Friday, featuring the full spectrum of extreme or core sports. "Gotcha.tv" will dramatically expand B.I.G.'s reach to the 10- to 34-year-old age group, broadcasting to 68 million homes and allowing significant cross-promotion opportunities throughout the B.I.G. media network.
B.I.G. gained an existing deal with FOX in its recent acquisition of the media properties of surfwear icon, ...