|
|
Article: Don Coleman Advertising Joins True North Diversified Companies To Create Multicultural Marketing Network.(Brief Article)
- Article from:
- Jet
- Article date:
- September 20, 1999
CopyrightCOPYRIGHT 1999 Johnson Publishing Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
True North Communications Inc. has announced a new initiative by its True North Diversified Companies unit to expand its multicultural marketing resources.
Under the new initiative, Don Coleman Advertising (DCA), a leading agency that focuses on the Black market, will join True North's multicultural agency network, which operates under the New America Strategies Group banner.
This will increase the billings of the group to approximately $200 million, making it the largest multicultural agency network in the U.S. and the only partnership with the resources to reach all three of the nation's major ethnic populations.
To formalize their ...