Article: Medscape's Lundberg to Call for Industrywide Ethics Standards for Health and Medical Internet Sites.

NEW YORK--(BW HealthWire)--October 12, 1999--

In a Speech to the Internet Healthcare Coalition Tomorrow, He

Will Urge Industry to Adopt International Practices Similar to

Medscape's Pioneering Advertising Policy Implemented in August

In a keynote speech tomorrow, Medscape Editor in Chief George D. Lundberg, MD, will call upon the Internet Healthcare Coalition (IHC) to set international ethical standards for conveying health and medical information on the Web and will urge the body to adopt guidelines similar to Medscape's own pioneering advertising policy implemented in August.

Medscape, Inc. (Nasdaq: MSCP) has been a leading ...

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