Article: Alaska Airlines Soars to New Heights With Brio.Enterprise.

Brio.Enterprise 6.0 Enables Alaska Airlines to More Effectively Focus

On Customer Service and Profitability

PALO ALTO, Calif., Oct. 13 /PRNewswire/ -- Brio Technology, Inc. (Nasdaq: BRYO), today announced that Alaska Airlines (NYSE: ALK) has standardized on Brio.Enterprise 6.0 as their business intelligence environment to improve customer service and increase profit margins. By leveraging Brio's suite of business intelligence software to create more detailed customer and business analyses and streamline the reporting activities in the Marketing, Planning and Yield Management departments, Alaska Airlines employees can more effectively deal with market ...

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