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Article: Red Lion Hotels & Inns Announces the Successful Conversion of Nine Properties Keeping on Track with Its Revitalization Plans.
- Article from:
- Business Wire
- Article date:
- October 13, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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VANCOUVER, Wash.--(BUSINESS WIRE)--Oct. 13, 1999--
"The Return of a Classic" has begun in earnest, as Red Lion Hotels & Inns has successfully converted nine new properties to the familiar identity, bringing its number of locations to 29 in nine western United States.
"I could not be more pleased with the progress we have made since the decision to revitalize the brand in April," said Jim Dina, chief operating officer of Red Lion Hotels & Inns. "We now have achieved distribution, launched our guest affinity programs, rolled out our new look and advertising campaign and renovated a significant number of our properties. Our employees are excited, our ...