Article: ZEBRAS HELP SEPARATE JEEP'S AD FROM HERD.(Brief Article)

DETROIT - A Jeep commercial showing a herd of zebras cleverly hiding from a lion behind a Grand Cherokee captured the Best of Show award at an advertising contest for Detroit-area ad agencies.

The same Jeep spot, by FCB Worldwide's Southfield, Mich., office, was the only U.S. auto commercial to win a prize at this summer's Cannes International Advertising Festival in France.

The DaimlerChrysler agency also won a total of 10 gold, or best-in-category, prizes for Jeep work at the 25th Annual Caddy Show Awards here.

Campbell-Ewald Advertising in Warren, Mich., won 12 gold awards. Eleven of them were for Chevrolet. Most of those were for the ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!