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Article: E*TRADE Taps Amazon.com to Add Co-Branded Bookstore to Destination E*TRADE Web Site.

Article from:
PR Newswire
Article date:
October 14, 1999
Copyright

Agreement Enhances E*TRADE's Online Marketplace and Investor Education Through

Exclusive Deal With Internet's Number One Book Retailer

MENLO PARK, Calif., Oct. 14 /PRNewswire/ -- E*TRADE(R) Group Inc. (Nasdaq: EGRP) today announced an exclusive marketing agreement with Seattle-based Amazon.com to create a co-branded bookstore on the Destination E*TRADE web site (www.etrade.com). Recently launched and available through E*TRADE's Marketplace, the bookstore offers E*TRADE customers, members and visitors the top selling books in personal finance and online investing at Amazon.com's reduced prices.

Through the bookstore, individual investors can ...

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