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Article: Medicine man's vision is to get Glaxo on warpath.(Pres. and CEO George Morrow's growth strategy for Glaxo Wellcome Inc.)
- Article from:
- Business North Carolina
- Article date:
- October 1, 1999
CopyrightCOPYRIGHT 1999 Business North Carolina. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As a young drug salesman for Merck & Co. Inc. 18 years ago, George Morrow called on a Manhattan doctor and presented his business card, which described him as an "antibiotics specialist."
"What makes you an antibiotics specialist?" the doctor barked.
"I didn't have a comeback," Morrow recalls. "So I came clean and said, 'Because it is on my card.'"
The doctor laughed and wound up prescribing Merck antibiotics. Now Morrow, 47, faces a more difficult sales job: convincing investors and customers that he has the right prescription for Research Triangle Park-based Glaxo Wellcome Inc. Morrow became president and CEO of the company after his ...