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Article: EVA to boldly go.(economic value added)
- Article from:
- CMA Management
- Article date:
- September 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Society of Management Accountants of Canada. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In astronaut terms EVA means "extra vehicular activity." This was the term used to describe the lunar rover excursions during the Apollo missions to the moon. To finance professionals, EVA means economic value added and just like the moon explorations of the late 1960s and early 1970s, EVA has been hailed as a miracle. But what are the true benefits?
Some people bemoaned that the Apollo missions were a waste of money anti resources, yet the hidden benefits to mankind are immense (such as aiding the development of digital watches, new medicines and the calculator for example). Is EVA a serious contender that will benefit your company? Or are some people simply ...