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Article: Cars.com 'Smart Humor' Advertising Campaign to Drive Consumers to Cars.com Web Site and Local Dealers.
- Article from:
- PR Newswire
- Article date:
- October 19, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DETROIT, Oct. 19 /PRNewswire/ -- Cars.com today announced a new television advertising campaign that incorporates smart humor and pop culture to convey cars.com as the fast, easy, free way to shop for a new or used vehicle.
This is the first television advertising campaign from cars.com, which launched in June of 1998 and has quickly become one of the most popular online destinations for car shoppers.
The television advertising, which will appear in 16 markets across the country over the next week, is a key element of a major fourth quarter marketing effort from cars.com that includes nearly $12 million in total media value.
Cars.com, which ...