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Article: Martha Stewart Firm Prepares for Stock Offer.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- October 18, 1999
- Author:
CopyrightCOPYRIGHT 1999 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Knight Ridder/Tribune Business News
Oct. 18 -- Martha Stewart -- the high priestess of hausfraus -- says sharing "is a good thing."
In fact, Stewart wants you to have a share of her empire.
The woman who's brought the oh-so-Connecticut kind of life to a Kmart near you is now offering a piece of her company, Martha Stewart Living Omnimedia, for $13 to $15 a share in an initial public stock offering expected Tuesday.
Thanks to healthy dollops of self-promotion and a few garnishes of hype, Martha Stewart Living is expected to wow the markets, which are anxiously anticipating the offering that's valued at nearly $100 million.
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