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Article: The Orlando Sentinel, Fla., Retail Column.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- October 18, 1999
- Author:
CopyrightCOPYRIGHT 1999 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Knight Ridder/Tribune Business News
Oct. 18 -- COMMUNITY OF CELEBRATION GETS SOME KUDOS FOR LETTING IT SNOW: Oh, the weather outside was balmy, but that didn't stop the marketing folks at Celebration from conjuring up a Hollywood-style snowstorm to woo shoppers last Christmas.
The stunt -- which helped merchants see a 40 percent jump in sales -- just netted Celebration's marketing team a Maxi Award from the International Council of Shopping Centers.
The story behind the promotion, published on the council's Web site, offers a peek behind the curtain at how businesses are doing in the Osceola County "town" Disney built.
Celebration's ...