Article: The Orlando Sentinel, Fla., Retail Column.

Knight Ridder/Tribune Business News

Oct. 18 -- COMMUNITY OF CELEBRATION GETS SOME KUDOS FOR LETTING IT SNOW: Oh, the weather outside was balmy, but that didn't stop the marketing folks at Celebration from conjuring up a Hollywood-style snowstorm to woo shoppers last Christmas.

The stunt -- which helped merchants see a 40 percent jump in sales -- just netted Celebration's marketing team a Maxi Award from the International Council of Shopping Centers.

The story behind the promotion, published on the council's Web site, offers a peek behind the curtain at how businesses are doing in the Osceola County "town" Disney built.

Celebration's ...

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