Article: 'Clicks and mortar' companies eye e-business opportunity.(electronic commerce is the focus of a Gartner Group Symposium/IT Expo)(Internet/Web/Online Service Information)

Call this week's buzzword "clicks and mortar." Like most IT conferences these days, the words "electronic business" are on the tips of nearly everyone's tongues at this week's Gartner Group Symposium/IT Expo here. But rather than wondering how to emulate flashy, consumer Web companies, attendees and analysts are focusing on a potentially more powerful combination: established businesses that harness the Internet to bring efficiencies to every link of their business partner value chain.

"Ebay and Priceline are not the real stories of e-business transformation. Eighty percent of transactions aren't done electronically," said Michael Fleisher, president and CEO of ...

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