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Article: Saturn's success has rumor mill churning.(Auto Weekend)
- Article from:
- The Washington Times (Washington, DC)
- Article date:
- August 8, 1997
- Author:
CopyrightCOPYRIGHT 1997 News World Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In only its seventh year as a car company, Saturn has emerged as a phenomenal icon for customer satisfaction.
Saturn's way of selling cars has eliminated the pain and anxiety many customers feel in the auto showroom. At the same time, the company's haggle-free, one-price policy makes auto buyers feel that they're not being cheated.
The system has worked so well that it was once widely rumored that GM would attempt to Saturnize its other divisions: Buick, Cadillac, Chevrolet, Pontiac/GMC and Oldsmobile. Instead, now rumors are swirling that GM is seeking to end the great Saturn experiment and turn it into just another division, bereft of its ...