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Article: CRM Projects Face Serious Risk of Failure Says Meta.
- Article from:
- Computergram International
- Article date:
- October 27, 1999
CopyrightCOPYRIGHT 1999 Datamonitor. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Most Global 2000 companies' current customer relationship management initiatives are in "serious risk of failure" according to a study of 50 of the largest end-users in the CRM market by analyst firm the Meta Group. The study, which was sponsored by some of the leading CRM vendors including Siebel, Vantive, Oracle and E.piphany, was based on interviews with large corporations including Sprint, Nortel, PNC Bank and Eastman Kodak. It found that most enterprises do not have adequate CRM business plans in place and of those that do, they will need to spend as much as $250m over the next two to three years to achieve tangible returns on their CRM investments.
Of the ...