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Article: Ford Motor Company Airs First-Ever Global Advertising Campaign.
- Article from:
- PR Newswire
- Article date:
- October 28, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DEARBORN, MI, Oct. 28 /CNW-PRN/ - Ford Motor Company will make history the night of Nov. 1 with a television commercial to be shown in virtually every country around the world. The global commercial, to be carried on every major global and pan-regional network, showcases Ford Motor Company's seven product brands -- Ford, Lincoln, Mercury, Mazda, Jaguar, Aston Martin and Volvo. It is the first time all seven Ford Motor Company brands have been shown together on a broadcast commercial, and the first time any corporation has run a simultaneous advertising campaign around the world.
The two-minute ad highlights the cultural diversity of Ford Motor Company customers ...