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Article: Customer intimacy is the real goal.(relationship marketing contributes to the success of variable-data printing)
- Article from:
- Graphic Arts Monthly
- Article date:
- August 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Reed Business Information. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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More than technology, relationship marketing drives the success of variable-data printing.
Relationship marketing is the genesis for variable-data printing. Many may argue that the origins of variable-data printing lie in technology, but while technology enables its practice, it is market demand that drives its usage and acceptance.
Given the vital role that relationship marketing plays in the demand for variable-data printing, a brief overview of the concept will help you to better serve your customers. Also, relationship marketing practices are vital tools in your efforts to build your variable-data business.
CREATING HAPPY, LOYAL CLIENTS
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