|
|
Article: THIRD QUARTER DELIVERS GOOD NEWS FOR MAGAZINES: AD PAGES RISE 3.7%; PROSPECTS STRONG TO YEAREND.(Statistical Data Included)
- Article from:
- Advertising Age
- Article date:
- October 18, 1999
- Author:
CopyrightCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Despite a few areas of softness, ad pages are up 3.7% through the third quarter, to 177,518, thanks to several key categories posting significant growth.
Those areas include medicines and proprietary remedies and financial services.
``There are no signs in the economy that are truly worrisome, and all the fundamentals appear as if they will remain strong'' through the year, said Christine Miller, VP-marketing at the Magazine Publishers of America.
Prescription-drug advertisers continue to fuel growth, with the medicines and proprietary remedies category up 14.8%, to 7,941.58 pages. Three marketers in particular helped boost spending-Pfizer, ...