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Article: PUBLISHING HOUSES -- MANY IN SURPRISING AMOUNT OF FLUX -- PLAY THEIR CARDS TO WIN READERS, ADVERTISERS. HIGH STAKES PRINT GAME.(Industry Overview)
- Article from:
- Advertising Age
- Article date:
- October 25, 1999
- Author:
CopyrightCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With the year 2000 a mere 68 days away, how prepared is the magazine industry for the multimedia, global future it is about to face? Seven of these companies are in the midst of managerial or ownership transitions, the outcome of which will determine how well each adapts to the new economy. Advertising Age takes a look at how well positioned the top 20 magazine companies are for the next century.
AMERICAN EXPRESS PUBLISHING
Three stars: * * *
Since its management agreement with Time Inc. this group of titles has proven to be a strong performer with consistent growth under President-CEO Dan Brewster. Despite fiercely competitive markets, both ...
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Article: Conde Nast tests waters in crowded finance ...
Advertising Age;
March 2, 1998 ;
700+ words
... ... s, Details, Allure and Conde Nast Women's Sports & ... Gourmet, Bon Appetit, Conde Nast House & Garden and Conde Nast Traveler. Suze Orman ... including Microsoft Corp., American Express Co., Bank of America and ...
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