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Article: TOASTERS MAKE GAINS IN FUNCTION, STYLE.(Statistical Data Included)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- October 18, 1999
- Author:
CopyrightCOPYRIGHT 1999 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK-Stylish looks and enhanced features have combined to increase profit-margin potential in the toaster aisle.
Toasters, a core category for small electrics, are also considered low-cost appliances by consumers.
Now manufacturers are targeting slightly higher price points, where, said one, "there is more profit-margin breathing room" because they are offering consumers added value in terms of design and function.
Prices haven't changed much since Toastmaster introduced the first pop-up toaster in 1926 for the then-exorbitant price of $12.50. Industry sources said that in 1998, nearly 45 percent of retail sales of toasters were less than ...