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Article: Hachette Filipacchi Medias Takes Equity Stake in Phase2Media; Investment Completes Internet Advertising Firm's First-Round of Funding.
- Article from:
- Business Wire
- Article date:
- November 1, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK and PARIS--(BUSINESS WIRE)--November 1, 1999--
Hachette Filipacchi Medias, a unit of Lagardere SCA, has acquired an equity interest in Phase2Media, the innovative Internet advertising and marketing firm, as part of a strategic alliance to create global advertising and marketing platforms for its numerous publications. The joint announcement was made today by Jack Kliger, president and CEO of Hachette Filipacchi Magazines, the American subsidiary of Hachette Filipacchi Medias, and Richy Glassberg, chairman and CEO of Phase2Media.
The partnership combines the global resources of Hachette Filipacchi Medias and the international power of its brands ...