|
|
Article: Universal McCann Launched Globally as 'Next Generation' Media Practice.
- Article from:
- PR Newswire
- Article date:
- November 1, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
$13 Billion Worldwide Network Will Elevate, Expand Media's Role in
Brand/Creative Strategy Process
Increased Investment in Research, Methods and Training Includes
Worldwide Roll-Out of Media in Mind(TM) Study
NEW YORK, Nov. 1 /PRNewswire/ -- Contrary to the industry trend of unbundling media from its full-service link with brand strategy and creative development, McCann-Erickson Worldwide will elevate the strategic role of its media practice in a global reorganization and re-branding. Universal McCann will be phased in as the new name of McCann-Erickson Worldwide's media operation, starting with Australia, China, the Czech Republic, ...