Article: HALLOWEEN A REAL TREAT FOR RETAILERS.(Industry Overview)(Statistical Data Included)

NEW YORK-Ghosts, goblins and ghouls aren't scaring off retailers this Halloween. For many of the nation's retailers, the holiday means big business -- and tabletop retailers are no exception.

Bob Brourman, president and owner of Fragile, an upscale tabletop store in Atlanta, who "didn't even carry Halloween merchandise two years ago," said he saw his Halloween sales increase by as much as 30 percent this year. And even though Brourman said his sales of Halloween merchandise were "rather insignificant" in terms of dollars, it's telling that he plans to not only continue his Halloween program next year, but expand it. According to the National Retail Federation ...

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