Article: Finding the Green in OTC.(herbal supplements)(Statistical Data Included)

Herbal supplements are the up-and-coming class in the OTC market as possible Rx-OTC switches for cholesterol-reduction, antibiotics and alcoholism emerge.

Long dominated by allergy and pain medications, the over-the-counter (OTC) market is seeing renewed life, primarily driven by herbal supplements and vitamins. This segment was the strongest performer in the self-medication market last year with several new entries by drug companies. Also of note is the emergence of possible new prescription (Rx)-OTC switches for cholesterol-reduction, antiobiotics and alcoholism.

The 1998 worldwide OTC-market grew 7.4 percent with total sales of $45.07 billion. "Our ...

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