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Article: Developing customer contact.(call centers evolve with the times)
- Article from:
- The Banker
- Article date:
- October 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 FT Business. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Call centres are changing with the times. Maintaining loyal customers through effective communications is a key element in today's super-competitive markets
The traditional need for businesses to look after their customers, which dates back to the dawn of time, has never been more important than in today's super-competitive markets where - we are told - "every little helps". Leading companies have experienced great success in recent times by more effectively managing their relationships with customers and implementing formal customer relationship management (CRM) solutions, and it is the call centre that has emerged as a vital element of these solutions.
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